At PURE, insurance is about more than just the things we protect. It's about our members. It's about making them smarter about risk, helping them reduce their chances of experiencing a claim and making them more resilient so that if a claim does happen, they can recover faster and with greater ease.

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PURE is a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for them.

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If PURE collects more in premiums than we pay out in claims and expenses for the year, some of that surplus may be allocated back to members. So far, more than $100 million has been allocated back in the form of Subscriber Savings Accounts.

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As a member of PURE, you don’t pay whatever the market will bear. Instead, your premiums are based simply on your risk factors.